My Work So Far
My Clients
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ABC Bubble Gum
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Adobe
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Air Energi
- Applied Materials
- Blue Shield of California
- Chevron
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CISCO Systems
- Dancers’ Group
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Extranomical Tours
- FavorCo
- Fluxion
- Gimmie WiFi
- Group G Capital Partners
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Hunt Hale Jones Architects
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Informatica
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Intel
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Kinetic Asset Management
- LYRIC
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MOM’s the Word Maternity
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Oakland Zoo
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ODC Dance
- Paper Tiger Television
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QuantHub
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Roche Digital Pathology
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SFJazz
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SFMoMA
- SGI
- Small Batch Pets
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smile.com.au
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StrategyWise
- Tenth Muse Presents
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The Body Shop
- Urban Bird
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Vitagene
- VMLogix
- Wink Optometry & Eyewear
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Yerba Buena Center for the Arts
My Offerings
- Identity/ logos and branding.
- Print/ brochures, data sheets, stationary systems, posters, annual reports and more.
- Web/ responsive CMS websites, e-commerce, start-ups, arts, corporate and everything in-between.
- Presentations/ interactive PowerPoints; Start-ups, arts, e-commerce & corporate.
- Packaging/ fashion, beauty and special one-off corporate/arts pieces.
- Partner Services/ audio, animation, copywriting and just about anything creative. Just ask. I know people, and together, we can do it.
Principles of My Practice
I hold certain truths to be self-evident: you’re busy, you know what you need, and if you had the time or the skillset to do the work yourself, you wouldn’t be hiring me.
Information is not a treasure; it should be shared.
Time, money and results define the value of a project.
Each project will arrive safely at completion – on time, on budget and on message.
Great product is built on great relationships with clients and the work itself. We’ll have fun.
Who I Am
Shilla Mehrafshani,
Visual Designer / Art Director
For more than two decades, I’ve been working independently and in-house, designing for companies whose missions are as disparate as Chevron is from SFJazz.
My experiences have created counter influences in my work. In corporate settings, I’m able to expand the scope and possibility of effective communications by applying edgier yet on-point strategies. In the arts community, I bring the streamlined processes and data-driven approaches of corporate methodology to organizations that thrive on creativity, but might need more structure. This blending of approaches offers a solid foundation for all of my projects, resulting in appealing, effective and cost efficient communications, regardless of audience.
I’m an art director and visual designer, with a BFA in graphic design from Pratt Institute in Brooklyn, New York, and a minor in photography.
My work has been published and recognized in design annuals: Print Magazine, AIGA 365, Communication Arts Magazine, Art Director’s Club Annual and others.
Office Mates
Likes: ball, ball, ball
& bones.
Dislikes: that bird.
Likes: blankets, beds
& the sun.
Dislikes: door jams.
Likes: glam rock, apples
& nuts.
Dislikes: quite.