My Work So Far

Applied Materials – Look & Feel

Brochure, Datasheets, Whitepages & Corporate Folder

The Challenge
To create a look and feel flexible enough to be employed by over 11 distinct departments and cohesive enough to represent a single company.

Strategy
This concept reflects both the production aspect of Applied Materials (chips) and the discreet business units within the company. Vellum reinforces for the consumer the layer experience while colors, typography and modular pieces bring everything together.

Role: Freelance Visual Designer, 1185